It's safe to say that most companies have heard of this Search Engine Optimization thing in passing, at least. It's a mysterious, magical process that rockets your company website to the front of Google Searches, right? The details of what it really is tend to be a little murky. And whose job is it, anyway? The IT department? The marketing department? Maybe just leave it to the graphic and/or website designer, since it's part of the website, right?

This kind of thinking is part of the first big failure that a company can make when considering SEO. There are other potential pitfalls that can evolve into huge black holes for your company's time, money, and resources, as well. Read on to learn what the common mistakes are—and how to avoid them.

So what does this jargon mean, “conversion” and “Call to Action”? Well the first thing to note is that they are closely related. “Conversion” is simply when someone who came to look at your website actually takes action, contacting your company, signing up for a news letter, becoming a client/buyer/donator/etc. A “Call to Action” (or “CTA”) is how you make the Conversion happen.

So who cares about conversions and calls to action? Well, you do--or, you should. Websites are great for providing information about your company or products. A good website will be easy for the visitor to navigate. But you need something to entice your visitor to, rather than hit the back button and go back to their search, instead decide to chose your company, your product, etc. You want their business, and your website is a great place to convince them to give it to you, right here, right now.

Getting high rankings on search engines nowadays is important for every business.· So how do you make your way towards the first page--to that coveted #1 position?· What are the things to do--and to avoid--to get the best possible ranking for your website?

Stick with White Hat SEO

Good Search Engine Optimization tactics are· classified as White Hat SEO. Here are some things we think are really important when using White Hat SEO as your strategy for search engine result page optimization for your website.

It always strikes me as amazing when I see our technologies  and processes working together to create a single, finished product, especially with the level of web and marketing technology we enjoy today here at World Source Tech.  This is all the more true in my current position as Web design and Marketing Professional.  I love seeing how so many different tools and technologies are a part of this process of making a smart, effective website for our clients and our clients love seeing the results.