Hu Wang, Web Development Lead Mobile Sites and Advertising

October 26, 2011 - Posted by Hu Wang, Web Development Lead in Inbound Marketing and Web Design Blog

Web marketers are still trying to discover the most effective methods for mobile advertising. Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units.

According to research completed in September 2011, rich media ad units dominated standard media in terms of click-through rates (CTRs), the primary method of measuring user engagement with mobile ads.

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